Vogt Western Silver

The Vogt sterling and leather company is a small family owned business that has been building fine sterling and leather accessories for over 40 years. Today cattle rancher, Chet Vogt, and his son Casey own and operate Vogt Western Silver, and continue to inject the family’s ranch-raised, outdoorsman background into the design and construction of these quality products.

Social convention and human nature lead us into a trap of conformity where all brands seem similar. And it works to some degree, because there’s comfort in conformity. But in the long run, conformity is the kiss of death for a brand.

Successfully marketing a brand isn’t just about having a superior product, it's about disrupting the conventions of your industry. It’s about introducing your brand in a highly differentiating way that establishes it as the preferred choice and positions it in such a way that no other company can copy it.