Harrah’s Entertainment

Harrah’s Entertainment now Caesars Entertainment Corporation is an American public gaming corporation that owns and operates over 50 casinos and hotels, and seven golf courses under several brands. The company, based in Paradise Nevada, is the largest gaming company in the world.

Social convention and human nature lead us into a trap of conformity where all brands seem similar. And it works to some degree, because there’s comfort in conformity. But in the long run, conformity is the kiss of death for a brand.

Successfully marketing a brand isn’t just about having a superior product, it's about disrupting the conventions of your industry. It’s about introducing your brand in a highly differentiating way that establishes it as the preferred choice and positions it in such a way that no other company can copy it.