Resort at Squaw Creek is a full-service, luxury resort in an idyllic mountain setting, Resort at Squaw Creek rests at the base of Squaw Valley, site of the 1960 Winter Olympics, and just minutes from California’s North Lake Tahoe.
Social convention and human nature lead us into a trap of conformity where all brands seem similar. And it works to some degree, because there’s comfort in conformity. But in the long run, conformity is the kiss of death for a brand.
Successfully marketing a brand isn’t just about having a superior product, it's about disrupting the conventions of your industry. It’s about introducing your brand in a highly differentiating way that establishes it as the preferred choice and positions it in such a way that no other company can copy it.