GoldnGro

Itronics is a cleantech company that utilizes science and engineering to create and commercialize recycling, mineral, and nutrient technologies.

Itronics created and operates a vertically integrated silver-bearing photoliquid recycling business that manufactures specialty chelated liquid fertilizers sold under the Company’s GOLD’n GRO brand.

Social convention and human nature lead us into a trap of conformity where all brands seem similar. And it works to some degree, because there’s comfort in conformity. But in the long run, conformity is the kiss of death for a brand.

Successfully marketing a brand isn’t just about having a superior product, it's about disrupting the conventions of your industry. It’s about introducing your brand in a highly differentiating way that establishes it as the preferred choice and positions it in such a way that no other company can copy it.